Exclusively Promotion by Radcliffe

http://www.mirror.co.uk/3am/celebrity-news/daniel-radcliffe-grins-in-cute-red-169872\
http://www.dailymail.co.uk/tvshowbiz/article-2027073/Daniel-Radcliffe-goes-dark-brooding-horror-film-Woman-In-Black.html
http://www.theguardian.com/film/2012/feb/05/daniel-radcliffe-interview-woman-black
http://www.snitchseeker.com/harry-potter-news/video-daniel-radcliffe-finishes-the-woman-in-black-promotion-at-moscow-premiere-88289/

 

 

 

 http://www.mirror.co.uk/3am/tv-film-news/daniel-radcliffe-leave-harry-potter-2334351
http://harrypotter.wikia.com/wiki/Daniel_Radcliffe
http://www.dailymail.co.uk/tvshowbiz/reviews/article-2091412/The-Woman-In-Black-review-The-frightening-thing-terrible-Daniel-Radcliffe-leading-actor.html

The Woman In Black Press Advertisements

http://www.screendaily.com/screen-awards-shortlist-led-by-the-woman-in-black-campaign/5044406.article

http://www.theguardian.com/film/2012/feb/12/woman-in-black-review-philip-french

Social Media Campaign

Online Permotion of The Woman In Black

The Promotion of the movie was done on various levels and on various mediums like Print, TV and the biggest and the most effective was online on the internet as it went massive and was bound to touch a vast audience.

http://www.screendaily.com/news/digital/the-woman-in-black-promoted-on-new-london-tube-wifi-service/5043391.article

http://www.thebasintheatre.org.au/wiki/index.php?title=Promotion:_The_Woman_In_Black

http://www.shaw.sg/sw_promodetails.aspx?promoCode=134+199+25+1+16+33+165+248+137+191+40+102+2+182+17+33

 http://www.herworldplus.com/promotion/exclusive-online-members/win-pair-tickets-show-woman-black

http://www.sfcinemacity.com/index.php/en/promotion-detail/The-Woman-in-Black-Online-Promotion

http://www.movie4k.to/The-Woman-in-Black-watch-movie-3314212.html

Poster Campaign of The Woman In Black

The Poster Campaign of The Woman In Black was taken to the next level with the online exhibition of all the poster for sale and downloading this made it easier then ever for the fans to get access of the movie merchandises.    

http://www.movieposterdb.com/movie/1596365/The-Woman-in-Black.html

http://collider.com/woman-in-black-2-sequel-poster/

http://www.impawards.com/intl/uk/2012/woman_in_black_ver7.html

Marketing Campaign Stratagy

It is important to know how to market a film to your target audience, here is an example for the film The Women in Black:

There are 3 questions when concerning a marketing campaign:

1. What is it?

Positioning- A classic ghost story for all ages; delivering chills and thrills in abundance. When it would be released and where.

2. Who is it for?

Fans of these things:

-Harry Potter

-Daniel Radcliffe

-The horror genre

-People who enjoy theater

-Older demographic

-Perhaps more educated

Campaign Adjectives:

Engage fans of the book and the play, Daniel Radcliffe/Harry Potter. Supernatural chillers. Sell the spooks, scares and quality of the film. Target a broad audience through advertising, publicity and promotions. Position the film as a blockbuster.

3. How and when will we reach them?

-Production stage- social media outreach

-Phase 1 teaser campaign- The Kings Speech DVD

-Phase 2 teaser campaign- Harry Potter

-Main cinema campaign- Halloween

-Advertising campaign- January

-Premiere- February

-Film released- February 10th

-Sustain advertising- post release

Teaser campaign:

-Teaser poster

-Halloween competition onYoutube- to win things for Harry Potter fans, London premier and merchandise

-Daniel Radcliffe front and center for all parts

Main campaign:

-Poster- bigger and better and reveals more.

Advertising campaign:

Fuel the fear of the women in black across the UK by drawing in existing fans of Radcliffe and scary movies to her story, before spreading to the masses.

Winning over young adults with media formats like this:

-Youtube

-Blackberry

-Twitter

-Facebook

-T4 and E4

-Sky 1

-MTV

-MSN

-4od

-FHM

-Hollyoaks

-NME etc.

Then taking it broader:

-Horror channel

-Twitter

-IMDB

-Film4

-ITV1 and ITV2

-Heart Radio

-Comedy Central etc.

Use TV hot spots with channels like this:

-Gossip Girl

-The Only Way is Essex

-National Television Awards

-Super Sunday Football

-Dancing on Ice

-Big Brother

-The Jonathan Ross Show etc.

Where the advertising appears:

-Bus stops- where young and old people can see it.

-Buildings- near roads so people will see it when driving

-Press (Newspapers)- older and more educated demographic

-Radio- Capital etc, sound clip of reviews and clips from trailer.

-Online- young audience

Publicity campaign:

-Position Daniel Radcliffe outside of outside of his role in Harry Potter.

-Sell the heritage of the film to upmarket audiences.

-Media interviews with cast, filmmakers, and Susan Hill (author).

-Host worldwide premier in London.

-Have book giveaways, school activity and play tickets.

-Mass media saturation.

-Facebook and Twitter.

The Result?:

-Bigger than the Muppets opening weekend.

-Record breaking box office results.

-Book in the top 10.

-DVD out on June 19th

-The Women in Black 2.

Online Competitions Held For The Fans

This were the different forms of attraction stunts held for the audience and fans, these were specially held online in order to reach a wider audience and also in order to target the niche audience of  this movie.
http://www.flickeringmyth.com/2012/10/halloween-giveaway-win-woman-in-black.html




 http://www.moneysupermarket.com/halloween/
homemade-halloween/http://thecolchestercircle.wordpress.com/2011/10/25
/daniel-radcliffe-launches-youtube-ghost-story
-competition-for-the-woman-in-black/

A Word By Danial Radcliffe

Danial Radcliffe Invested a huge amount of time drawing in harry potter fans and the younger audience. He was keen to show the world that he could break free of the Harry Potter franchise and make it as a serious and a more adult actor.

http://www.youtube.com/watch?v=2BEtJ8XBfoo

http://www.traileraddict.com/trailer/the-woman-in-black/daniel-radcliffe-message

http://www.hammerfilms.com/productions/videoplayer/mediaid/518?iframe

Momentum Pictures Campaign

Momentum Picture was one of the main and largest area covering marketing and distribution company of The Woman In Black. The generated various ideas for the marketing of the movie online and at the same time covering other mediums.

One of the greater campaigns were the Teaser Campaign, beneath are few links that show the concept of The Woman In Black's Teaser Campaigns.
http://www.youtube.com/watch?v=Uc3zBhG9D30
http://www.youtube.com/watch?v=nmdfv-0KqWM

http://screenrant.com/woman-in-black-trailer-teaser-sandy-110281/

http://www.ign.com/videos/2011/04/10/kapow-11-the-woman-in-black-teaser-trailer

http://collider.com/the-woman-in-black-trailer/

http://www.firstshowing.net/2011/watch-chilling-new-trailer-for-daniel-radcliffes-woman-in-black/

Distribution Companies of The Woman In Black

Distributors

The following is the list of the World wide distributors of the Movie, their are also the details for the specific countries in which a specific company has done distribution. Further more there are the details abour the mediums and forms of release.

Theatrical Release 

Alliance Films  (Canada) (theatrical)

Ascot Elite Entertainment Group (Switzerland) (theatrical)

Audio Visual Enterprises  (Greece) (theatrical)

Aurum Producciones (Spain) (theatrical)

Broadmedia Studios  (Japan) (theatrical)

Budapest Film  (Hungary) (theatrical)

CBS Films (USA) (theatrical)

Concorde Filmverleih (Germany) (theatrical)

Diamond Films  (Argentina) (theatrical)

Dutch FilmWorks (DFW) (Netherlands) (theatrical)

Empire (Lebanon) (theatrical)

KT&G Sangsangmandang  (South Korea) (theatrical)

Kinepolis Film Distribution (KFD)  (Belgium) (theatrical)

Metropolitan Filmexport  (France) (theatrical)

Momentum Pictures  (UK) (theatrical)

Nu Metro Cinemas (South Africa) (theatrical)

Paris Filmes (Brazil) (theatrical)

Roadshow Film Distributors (Australia) (theatrical)

Sam Film (Iceland) (theatrical)

Shaw Organisation (Singapore) (theatrical)

Svensk Filmindustri (SF)  (Sweden) (theatrical)

Svensk Filmindustri  (Denmark) (theatrical)

Videa (Italy) (theatrical) (as Videa-CDE S.p.A.)

Videocine S.A. de C.V.  (Mexico) (theatrical)

PRINT RELEASE

Audio Visual Entertainment (Greece) (DVD) (blu-ray)

Concorde Home Entertainment  (Germany) (DVD)

Dutch FilmWorks (DFW) (Netherlands) (DVD)

Dutch FilmWorks (DFW)  (Netherlands) (DVD) (Blu-ray)

EuroVideo (Germany) (DVD) (Rental)

Sony Pictures Home Entertainment (USA) (DVD)

Sony Pictures Home Entertainment  (USA) (DVD) (Blu-ray)

Walking Dead Films  (worldwide) (DVD)

OTHERS

Front Row Filmed Entertainment  (United Arab Emirates) (all media) (Middle East)

Home Box Office (HBO) (Netherlands) (TV) (limited)

Long Shong Entertainment Multimedia Company (Taiwan) (all media)

Mongkol Major (Thailand) (all media)

Prorom Media-Trade  (Romania) (all media)

Sun Distribution (Non-USA) (all media) (Latin America)

Zon Lusomundo Audiovisuais  (Portugal) (all media)

Production Companies Of The Film

Production Companies

Cross Creek Pictures 

Cross Creek Pictures is an American film production company and film financier. Their first production was the acclaimed Black Swan (2010), which was followed by The Ides of March (2011), The Woman in Black (2012) and Rush (2013). Since May 2012, Cross Creek have had a co-production relationship with Exclusive Media. In September 2011, Cross Creek Pictures signed a deal with Universal Pictures, where the studio would release at least six of Cross Creek's productions over the following 3 years.

Hammer Film Productions 

Hammer Films is a film production company based in the United Kingdom. Founded in 1934, the company is best known for a series of Gothic"Hammer Horror" films made from the mid-1950s until the 1970s. Hammer also produced science fiction, thrillers, film noir and comedies – and in later years, television series. During its most successful years, Hammer dominated the horror film market, enjoying worldwide distribution and considerable financial success. This success was due, in part, to distribution partnerships with major United States studios, such as Warner Bros.

Alliance Films 

Alliance Films (formerly Alliance Entertainment, Alliance Communications, Alliance Atlantis Releasing LTD or CIC Canada and also known as Alliance VivaFilm in Quebec) was a major Canadian motion picture distribution/production company, which had served Canada, the United Kingdom, and Spain. It is part of the Entertainment One group and has been folded into eOne due to the January 9, 2013 acquisition. It was one of the major motion picture distribution/production companies to distribute independent films outside the United States.

UK Film Council 

The UK Film Council (UKFC) was a non-departmental public body set up in 2000 by the Labour Government to develop and promote the film industry in the UK. It was constituted as a private company limited by guarantee governed by a board of 15 directors and was funded through sources includingthe National Lottery. John Woodward was the Chief Executive Officer of the UKFC. As at 30 June 2008, the company had 90 full-time members of staff. It distributed more than £160m of lottery money to over 900 films. Lord Puttnam described the Council as "a layer of strategic glue that's helped bind the many parts of our disparate industry together."

Exclusive Media Group 

Exclusive Media is a vertically integrated global filmed entertainment company, founded in May 2008 with the backing of the strategic investment group Dasym Investment Strategies. Exclusive Media develops, finances, produces, markets and distributes prestige and talent driven commercial and documentary feature films on a global basis.

Film i Väst

Film i Väst is a regional film fund located on the Swedish west coast in Västra Götaland. It’s main headquarters are situated 70km from Gothenberg in Trollhättan, the country’s leading film city, affectionately referred to by local Swedes as Trollywood.
Film i Väst has directly contributed to the growth of the industry, the education of film workers, and the development of new talent in the region. Now involved in 30-40 feature film co-productions each year, it is one of the most significant regional film funds in Europe and the most significant source of funding for films in Sweden, after the Swedish Film Institute. It acts as a co-producer, part owner and financier of feature, short and documentary films, drama for TV, and offers many additional resources for film production.

Filmgate 

Filmgate started in 2006 and within that time we have worked on over 65 feature films in eleven different countries. No digital visual effects company in Sweden has ever had such a prolific beginning. This has been achieved by a combination of our creative and highly experienced artists, competitive prices and dedication that is second to none in getting the best results for all productions, big or small. Through our work we have established an international reputation, which has led us to working with up and coming directors from around the world as well as Academy award winning Producers and Cinematographers.

Technical Specifications

Showing all technical specifications

1. Shooting: Canon HD DSLR Technology & Other Accessible Filmmaking technology2. Editing: Apple Final Cut Pro, Motion & Colour, Adobeʼs Photoshop & Plural Eyes (Morehere.)
3. Online Video: Youtube
4. Outreach: Twitter & Facebook
5. Website/Blog: Website 
6. Online Sales: Paypal / Amazon
7. Tour Tickets: Website, Love Theater 
8. Online Releases: Amazon, Vudu, Zune, YouTube, Playstation
9. Community screenings: Trailer Addict, UCLARadio, Curve, The Screening Rooms, Facebook
10. Online Shop: Walmart, Rotten Tomatoes, Amazon
11. Box Office Statistics

Word Of The Director

I have always been interested in making a ghost story, and when I was sent Jane Goldman's script for The Woman in Black I really responded to it. I liked the fact that it was very scary but moving at the same time; it had a real depth. When I met with the producers, they seemed to understand and like the direction that I wanted to go in.

Susan Hill’s original novel is more the focus for the film than the play. The book has that sense of an old-school M.R. James ghost story, which was something that we wanted to explore, and Susan was fantastic, always there for discussion but trusting us with her story. Jane and I then worked extensively at developing the material; the book is the book, the play is the play and the film is the film—they all have to exist in their own right. The important thing is that our film is at least as scary, if not more so!

In the first draft, there was quite a lot of back story about who the woman in black was, and where she came from. I thought it was stronger without that; for a mystery film, the less you know the better. As soon as you start knowing who the scary figure is and empathizing with their plight, it becomes less frightening. The problem in a lot of Hollywood movies is that you get this ‘third-act flash’ where everything is revealed and it suddenly becomes prosaic and mundane. I wanted to maintain the mystery and Jane definitely understood that. It was just a case of paring it back.

We also worked hard to find the emotion in the script. The Woman in Black is about one of the biggest human fears, which is parents’ fears for their children, so the consequences of that really needed to hit home. In the film, children die. That’s pretty horrific, and I wanted to punctuate those moments; I didn’t feel we could glibly skim over them. It’s one of the things I think Jane has elaborated on from the novel, in terms of exploring the footprint of that. In addition, we really wanted to mine the scares, in the way that a comedy mines the jokes, and the more I designed my locations and tried to fit everything together, the more I was thinking, ‘OK, how can I explore a scare here?’ I’m not talking about somebody jumping out and saying ‘Boo!’, but more a sense of dread.

This was something we also developed into the process of production design and cinematography. Everything had incredibly deep focus and deep shadows; the staging and depth was very important so as to maintain that feeling of what could be behind you. There’s a lot of stuff framed in doorways, for example, because it was important to get a sense of what you can’t quite see.

Overview

The Woman In Black marks a few firsts. One, it’s the first foray into the Gothic ghost story for the revived Hammer, a studio famous for its classic, gory interpretations of Dracula and Frankenstein. Two, it marks the cinema debut for Susan Hill’s 1983 novel of the same name, having already conquered the West End as the second longest-running stage play in its history.

Three, this is the first post-Potter outing for Daniel Radcliffe, who stars as Arthur Kipps, a young lawyer haunted by both the recent death of his wife and the terrifying ghost of the film’s title.

The Aim Of The Case Study

Whit this blog I will demonstrate and elaborate the view of how media in the online age has helped in the Production, Distribution & Marketing etc of the movie The Woman In Black.